Greed or Good: Why I’m writing a column about greenwashing

Introducing a new effort that will attempt to differentiate between what is or isn’t greenwashing — and why. To win the fight for climate action, we must be vigilant about greenwashing.  This word comes with many potential meanings and insinuations, so let me attempt to offer my personal definition:  Greenwashing is the practice of making a business or investment decision seem more socially or environmentally-conscious than it really is. In other words, greenwashing involves pushing misinformation for commercial, financial, social, or political gain. Identifying examples of greenwashing is never as…