A better balance of carrot and stick is needed for companies to reach net zero

Encouraging businesses of all sizes to commit to net zero and supporting them in building a robust strategy is essential to ensure success. This week, the European Union launched the world’s most ambitious climate plan, a blueprint for reducing 55% of its 27 member states’ emissions by 2030 compared to 1990 levels to become the first net zero continent. The plan includes a tax on aviation and maritime fuels, and the phase-out of free carbon credits while imposing a carbon tax on imports from countries that don’t have equivalent carbon…