The Directory

Beyond Meat

State:
Established:
2009
Industry:
Product
Solution type:

People:

Ethan Brown

Founder & CEO

Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown.

About Company

Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company’s initial products became available across the United States in 2012. The company has products designed to simulate chicken, beef, and pork sausage.

At Beyond Meat, they believe there is a better way to feed the planet. Their mission is to create The Future of Protein® – delicious plant-based burgers, beef, sausage, crumbles, and more. By shifting from animal to plant-based meat, we can address four growing global issues: human health, climate change, constraints on natural resources, and animal welfare.

According to a life cycle assessment (LCA) of the Beyond Burger from the University of Michigan, the Beyond Burger generates 90% less greenhouse gas emissions, requires 46% less energy, has >99% less impact on water scarcity and 93% less impact on land use than a ¼ pound of U.S. beef.

In September 2018, Beyond Meat received a 2018 Environment Champion of the Earth Award from the United Nations. This sought to recognize the company’s sustainability efforts beyond the product such as swapping plastic packaging trays to compostable tray for use in their Beyond Sausage.



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