Sunrun wants the sun to run power systems in American homes. It provides homeowners with clean, affordable solar energy by removing the high initial cost and complexity that used to define the residential solar industry. Its scalable operating platform provides the company with a number of operational advantages. It can drive distribution by marketing solar service offerings through multiple channels, including its diverse partner network and direct-to-consumer operations allow it to achieve capital-efficient growth. In addition, the company claims that it has superior customer service operation. Sunrun generates revenue from operating leases and incentives and from solar energy systems and product sales.

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