The Directory

Ben  Rattray

Ben Rattray

Founder and CEO


Benjamin Michael “Ben” Rattray is the founder and CEO of the online petition website, which he founded in 2007. Rattray was included in the 2012 Time 100 list of the world’s most influential people, listed as one of Fortune’s 40 Under 40 rising young business leaders of 2012, and given the Commonwealth Club of California’s 21st Century Visionary Award in 2014.

Rattray launched from his house in 2007. The site has gone through multiple iterations, starting as a social network for social activism, changing into a cause-based blogging platform, then transitioning to a petition platform in 2011.

The goal of, according to Rattray, is to “change the balance of power between individuals and large organizations.”

The power unlocked when people have the capacity to more rapidly and effectively organize with others is unprecedented in human history”, Rattray wrote in an e-mail to staff members. “But what’s needed for this to be truly transformational is a solution that turns people-power from a force that is episodically realized to one that is deeply embedded in our political and social lives — something that makes people-power pervasive and sustained.”

In February 2012, Rattray stated that was “growing more each month than the total we had in the first four years”, with more than 10,000 petitions being started each month on the site, and that in 2011 the company’s employees had grown from 20 to 100. announced a $15 million round of investment led by the Omidyar Network in May 2013 and said its staff had grown to 170 people in 18 countries.

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