The Directory

Eshchar  Ben-Shitrit

Eshchar Ben-Shitrit

Redefine Meat


Eshchar Ben-Shitrit is the Co-Founder and CEO of Redefine Meat, a leading startup in the alt-meat industry using proprietary 3D printing technology to produce animal-free meat with the same appearance, texture, and flavor of animal meat. Following his military service, Esh received his Bachelor of Laws and an MBA from the Hebrew University in Jerusalem after which he served as a law clerk on the Israeli Supreme Court. After his time on the Israeli Supreme Court, Esh joined HP Indigo, where he spent 4 years as a Product Manager focusing on the Industrial Digital Printing segment. Prior to starting his own company, he joined Highcon, an industrial digital printing startup, as a VP of marketing. In 2018, Esh founded Redefine Meat, and ever since he and his team have grown the company to over 20 people and raising over $6M in venture funding

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