The Directory

Helena  Wayth

Helena Wayth

A Bird's Eye View
Founder & Managing Director


Helena Wayth is the founder of A Bird’s Eye View Ltd, a strategic business and marketing consultancy working at the intersection of commercial, social and sustainable development. She works with multi-national organizations providing strategic thinking and operational support to help them transform and thrive in a more sustainable future.

Helena has over 18 years of strategic marketing and management experience working with global organizations such as Unilever and L’Oreal across markets (Asia, Europe, US & Africa), sectors and cultures. This experience ranges from managing large global brands, repositioning and building local businesses, to leading small entrepreneurial start-ups.

Between 2010 and 2014 she worked with several international nonprofit organizations, Marie Stopes, Oxfam and SolarAid, primarily in Africa and Asia. With a focus on energy, sanitation and sexual reproductive health, Helena contributed at a strategic, program and community level.

She has a bachelor’s degree in business from Swinburne University and an MSc in Sustainability & Responsibility from Ashridge Business School. She was a member of the Unilever Toilet Board initiative, a trustee of the charity Helping The Burmese Delta and currently sits on the board of international nonprofit organization Practical Action.

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