Q&A with Ajaita Shah, founder & CEO of Frontier Markets

Climate Economy

Q&A with Ajaita Shah, founder & CEO of Frontier Markets

“We are the Amazon for rural India. We believe our platform allows us to be the voice of the rural consumer — and rural women.”  What drove you to work in climate solutions? To be fair, climate wasn’t the first motivator. It was more clean energy as a safer, more reliable alternative and empowering the rural poor. Climate justice was the larger motivator. I was working in the microfinance sector in rural India, I worked in villages, spent time with rural households, and I saw that the lack of reliable electricity had…

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